Description

Lew’s Custom Gen 3 Casting Reel

The Lew’s Custom Gen 3 Casting Reel is a premium low-profile baitcasting reel engineered for anglers who demand tournament-level performance, lightweight comfort, and exceptional casting precision. As the third generation of Lew’s acclaimed Custom Series, this reel incorporates advanced engineering, premium materials, and proven technologies to deliver smooth retrieves, powerful drag performance, and outstanding durability. Whether you’re competing on the tournament trail or enjoying a day on your favorite lake, the Custom Gen 3 is built to perform at the highest level.

Constructed around a one-piece aluminum frame with lightweight C45 carbon side plates, the Custom Gen 3 provides the ideal balance of strength, rigidity, and reduced weight. Its ergonomic low-profile design fits comfortably in the hand, minimizing fatigue during extended fishing sessions while maximizing control and casting accuracy.

At the heart of the reel is Lew’s proven P2 Super Pinion system, which supports the pinion gear with a precision ball bearing to maintain proper alignment under heavy loads. This innovative design reduces friction, enhances cranking efficiency, and extends gear life. Precision-cut hard-anodized aluminum Speed Gears ensure smooth, reliable power transfer and exceptional durability for years of dependable performance.

For superior casting control, the Custom Gen 3 features Lew’s Multi-Setting Brake (MSB) system, combining externally adjustable magnetic braking with internally adjustable centrifugal braking. This dual-braking technology allows anglers to fine-tune spool performance for different lure weights, line types, and fishing conditions, resulting in longer, more accurate casts while minimizing backlash. From skipping docks to making long casts with crankbaits or pitching jigs into heavy cover, the reel delivers confidence on every presentation.

A premium 11-bearing system (10 double-shielded stainless steel ball bearings plus 1 Zero Reverse one-way clutch bearing) provides exceptionally smooth retrieves and instant anti-reverse engagement for powerful hooksets. The Carbon Fiber Drag System generates up to 20 pounds of maximum drag, offering smooth, consistent stopping power to handle aggressive bass and other hard-fighting freshwater species around vegetation, timber, rocks, and docks.

The reel is equipped with a lightweight 95mm bowed aluminum handle fitted with premium Winn Dri-Tac handle knobs, providing a secure, comfortable grip in all weather conditions. Audible-click adjustments on the spool tension knob and star drag make fine-tuning quick and precise, while Lew’s integrated Speed Keeper hook keeper keeps lures securely stored between casts.

Available in multiple gear ratios, the Lew’s Custom Gen 3 adapts to virtually every bass fishing technique. Lower gear ratios excel for crankbaits and spinnerbaits, while higher-speed models are ideal for jigs, Texas rigs, frogs, buzzbaits, flipping, pitching, and other presentations requiring rapid line pickup. Its lightweight construction and refined performance also make it an excellent choice for finesse baitcasting applications.

Combining premium construction, advanced braking technology, tournament-proven reliability, and Lew’s legendary craftsmanship, the Lew’s Custom Gen 3 Casting Reel delivers elite-level performance for anglers seeking one of the most versatile and dependable baitcasting reels in the Lew’s lineup.

Key Features

• One-piece aluminum frame with lightweight C45 carbon side plates
• Compact ergonomic low-profile design
• P2 Super Pinion bearing-supported pinion gear
• Precision-cut hard-anodized aluminum Speed Gears
• Premium 11-bearing system (10 stainless steel ball bearings + 1 Zero Reverse clutch bearing)
• Multi-Setting Brake (MSB) dual braking system
• Carbon Fiber Drag System with up to 20 lb maximum drag
• Lightweight 95mm bowed aluminum handle
• Premium Winn Dri-Tac handle knobs
• Audible-click spool tension knob and star drag
• Integrated Speed Keeper hook keeper
• Available in multiple gear ratios

Best Applications

• Tournament bass fishing
• Jig fishing
• Texas rig fishing
• Spinnerbait and chatterbait fishing
• Crankbait fishing
• Frogging
• Flipping and pitching
• Dock skipping
• Finesse baitcasting techniques
• General freshwater baitcasting applications